The End of the Technology “Early Adopter”?
Posted by sheduff on February 8, 2008
We do a lot of segmentation work, and one of the tried and true target segments for new technology products has always been the Technology Early Adopter. You know, the geeky guys with a lot of money who always seem to have the latest technology craze. And what’s more, they are smart enough to know how to make it work.
But I think the days of this species are numbered. In the coming generations, everyone will be a technology early adopter. Kids today are growing up under the new wave of user friendly, intuitive technology, like the Mac and the Ipod. The ease of use of these new devices is a given, and is setting expectations that all other manufacturers must follow. Add to that the fact that these kids grow up online, perceiving and using technology as a practical enabler, not as a luxury or something that has to be figured out.
So what does this mean for marketers, especially when it comes to segmentation? There’s a new key segment in town..the influencer..stay tuned for more…
